OUR Strategy

RS FRAGRANCES INTERNATIONAL PRIVATE LIMITED has always molded its strategies and formulated them according to changes in the market scenario, changes in the customers need and desires.

  • As innovation is the key driver of the F&F industry, in order to meet the existing customer's needs and building more customers through channeling and ensuring quality, RSF's strategy is to invest regularly and continuously in R&D.
  • Another important driver to RSF's success is their focus on sales. Sales according to us can be achieved mainly by improving our reach to the customers. We try to build long-lasting relationships with our customers rather than focusing on just pushing one time sales.
  • We also invest in conducting consumer research (primary and secondary) to analyze the market, what is that the customer wants, how to cater to their changing needs, at the same time how to be different and better than the rest.